Kickstarter is a form of crowdfunding and is a new way to fund creative products. Project creators set a funding goal and deadline. If people like a project, they can pledge money to make it happen. Funding on Kickstarter is all-or-nothing — projects must reach their funding goals to receive any money. All-or-nothing funding might seem scary, but it’s amazingly effective in creating momentum and rallying people around an idea.
You can find more details on Kickstarter’s website.
Posted in: Finance / Kickstarter